Unbearable Bear Deterrent was solely designed because today’s deterrents might as well deter buyers. This packaging had the adventurous camper in mind. The bright bold orange and addition of the clip make it easy to bring along on a backpack. The simplistic design and bold color make the product stand out.

Fact: I no longer have this project because on a flight back from Portland my checked bag was searched. TSA believed the “Deterrent” to be real and confiscated my project. oops.

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Inspiration from floral seed packets and nylon straps. Creating a simplistic packaging for easy and durable use. The deterrent can also be clipped to backpacks or vests for easy use if needed.


© 2016 by Rachael Holland