Branding//Event Reimagined 

The Oregon Brewers Festival is an event that happens every year during the last full weekend of July. The festival offers over 100 different craft beers from local and world wide brewers bringing in approximately 80,000 beer lovers during the 5 day event.

Since the festival is hosted during the last week in July when the weather is at its hottest and driest, the environment tend to have a yellow hue. Adding bright colors to the festival would add a summer time liveliness and standout. Another observation is the beer selection is a bit hard to navigate. Having a color system for each pod would help patrons find the beers they would like to try.